
The Struggle is Real: Why Brazilian Jiu-Jitsu Gyms Are Finding It Harder to Attract New Students
An in-depth look at the challenges facing BJJ academies in 2025 Walk into most Brazilian Jiu-Jitsu gyms today, and you might notice something different from a few years ago: fewer unfamiliar faces on the mats. Across the United States and beyond, gym owners and longtime practitioners are observing a troubling



