Jiu Jitsu Marketing
Jiu Jitsu Marketing

Fill your mats.
We’ll handle the marketing.

Attract more local students, turn more inquiries into trials, and build a stronger academy — without becoming a full-time marketer. We handle your website, ads, search and social media so you can focus on teaching and growing your school.

Trusted by Royce Gracie.
Put that experience to work for your academy.

The person behind your marketing also handles Royce Gracie’s official website and social media. That work includes the RoyceGracieJJ.com website build, high-speed WordPress hosting, ongoing maintenance, Royce events management, social media management and social video creation.

Bring that combination of technical and marketing experience to your own academy. You work directly with JackJitsu — someone who understands both the systems behind a growing business and the realities of teaching Jiu Jitsu.

A marketing black belt.
Who understands your world.

You shouldn’t have to explain why Jiu Jitsu is different to the person marketing your school. JackJitsu brings experience on the mats and behind the screen — so the advice and the execution come from someone who understands both.

Worn BJJ black belt on a white gi beside a laptop showing marketing analytics and code inside a Jiu Jitsu academy.
  • 36 years of computer science experience: technical depth to build, maintain and troubleshoot the systems behind your academy’s online presence.
  • 15 years of digital marketing experience: practical experience connecting campaigns, creative, websites and follow-up around student acquisition.
  • BJJ black belt, 21 years in Jiu Jitsu, and an active school instructor: I used these same marketing techniques to help the academy where I teach grow quickly from a brand-new school. I understand what it takes to attract students and build an academy—because I’ve done the work on the mats and behind the screen.
  • An active Jiu Jitsu school instructor: someone who knows your time belongs with your students, not buried in marketing software.

Hire a marketing black belt who can do the work — and understands why it matters to your school.

BJJ Black Belt & Active Instructor   /   Digital Marketing Black Belt   /   Software Engineering Black Belt

Spend more time teaching.
Less time chasing your next student.

You can deliver great Jiu Jitsu and still struggle to fill your mats. When marketing falls on you, every hour spent fixing a website or figuring out ads is an hour taken from your students, your team and your family.

  • Too few new inquiries? Give more local people a reason to discover your school and book that first visit.
  • Competitors showing up ahead of you? Strengthen your visibility where nearby families and adults are searching.
  • Ad platforms eating your time? Put campaign setup, creative and testing in experienced hands.
  • Constant website problems? Get your hosting, maintenance and updates handled before they become another distraction.
  • Agency fees making growth feel out of reach? Work directly with the specialist doing the work.
  • Invisible on Google? Build your search presence so prospects have a better chance of finding you.

You should be growing your academy — not carrying every marketing job yourself. JJM brings the pieces together so your next move is about your school, not another technical headache.

Get your marketing handled.
Without managing five different specialists.

A web designer. An ads manager. An SEO specialist. A social media manager. Someone to fix the tech. Hiring them separately leaves you coordinating the work and hoping it all fits together.

Website, advertising, search, social media and technical support connect through one hub while an instructor teaches Jiu Jitsu.

With JJM, you get one point of contact for the entire marketing effort. The website supports the campaigns. Search and social help people find you. Lead alerts and nurturing support the follow-up. You stay focused on teaching, welcoming students and running a great academy.

We handle the implementation and ongoing marketing work. You bring the school only you can build.

Dominate your local market.
Become the academy people find first.

A beautiful website alone won’t grow your school. Neither will random social posts or ads with nowhere useful to send people. You need the whole path working together: get discovered, earn trust, capture the inquiry and follow up.

JJM implements that path for you. Your website, campaigns, search presence and student acquisition systems support the same goal: more opportunities to welcome the right students through your doors.

A Jiu Jitsu academy website turns online visitors into new trial students on the mats.

Your website should book trials. Not just look good.

A clear, persuasive website that makes booking a first visit easy.

Targeted Jiu Jitsu advertising reaches nearby prospects, illustrated by a mobile ad, location pin and new students.

Stop waiting to be found. Put your academy in front of your next students.

Facebook, Instagram and Google campaigns that turn local interest into new inquiries.

Three social media feeds displaying scheduled Jiu Jitsu posts against a clean dark background.

Keep your social feeds fresh. We handle the posting.

Our automated posting system keeps your social feeds fresh—so you can focus on running your academy, not finding time to post.

A map route and location pin guide nearby students to a Jiu Jitsu academy and its business contact listing.

They’re checking Google Maps. Make your academy their first choice.

An optimized Google Business Profile helps nearby students find your school, get directions and contact you.

A Jiu Jitsu instructor receives SMS and email notifications about a new prospect inquiry.

Five minutes matter. Get instant alerts before leads go cold.

One study found the odds of qualifying a web lead fell 21-fold when response time increased from five to 30 minutes. Instant SMS and email alerts help you respond while interest is fresh. Read our summary of the lead response study.

Inquiry, message and calendar icons show automated follow-up helping a prospective Jiu Jitsu student book a trial.

Turn interest into booked trials with automated follow-up.

Automated follow-up keeps your academy in the conversation and helps prospects take the next step.

Designer arranging a Brazilian Jiu Jitsu advertisement with layout guides and creative tools.

Weak ad graphics waste ad budgets. Put a BJJ marketing expert behind yours.

Good creative earns attention from people who could become your next students. Get compelling images and persuasive copy from an experienced BJJ marketer who understands what makes people stop, connect and book a trial.

Illustrative server monitoring dashboard showing response times, uptime, resource usage and server health.

Slow websites lose visitors. Keep yours fast—and prospects interested.

Keep prospective students browsing with a fast, snappy website that won’t leave them waiting—or clicking away. High-performance hosting, updates, proactive 24/7 monitoring and expert support let you focus on teaching and growing your academy.

Hear what academy owners say about working with JJM.

Meet Kate: BJJ black belt and academy owner.

Full Marketing Package

Meet Jeremiah: BJJ black belt and academy owner.

Full Marketing Package

BJJ marketing expertise.
Without the big-agency price tag.

You want marketing that gets implemented. An expensive course or another round of coaching still leaves you with campaigns to build, a website to manage and a to-do list you don’t have time to finish.

JJM does the work for you. Get hands-on marketing support at an accessible cost, and work directly with the expert instead of paying for layers of agency management.

Spend less time coordinating vendors and learning ad platforms. Put that energy into delivering great classes, building relationships and enrolling the students your marketing brings to you.

Book a free consultation to discuss your academy’s goals, the right scope of work and pricing.

Jiu Jitsu Marketing

Find out what’s standing between your academy
and more students.

Ready to grow faster? Tell JackJitsu where your academy is today, how many new students you want to attract, and what’s getting in the way. We’ll discuss the marketing priorities and what it would take to get your campaigns moving in the next 30 days.